Being a chandler gives me the ability to look at the world with wider eyes. Everything around me creates an experience that can be recreated into a fragrance triggered memory.
Remembering my daughter’s fifth birthday or what it was like to sit next to my grandmother and sip a cup of coffee, these are experiences that can vividly be recalled. Having the ability to take the aromas associated with those occasions and bring them to life again through a home fragrance is something I am still fascinated with, something I strive for as I walk the journey of home fragrance designer.
Doing this kind of thing takes a lot of research. It’s not like making a replica of what’s already been done. There are so many people doing that these days.
Out of a hundred apple pie candles, you’re likely to get a few of them that smell so much alike because fragrances are generally purchased from the same channels.
I mean, really, you can’t get too much variation in an apple pie scent because it’s apple pie.
Let’s be realistic.
But, Why Settle For Ordinary?
Maybe you do create apple pie scented candles, but you make your candles “look” like a real apple pies. Sure there are people out there who do something similar, but creativity is more about putting your stamp on your creation to make it stand out. There are so many elements that go beyond the apple pie that can create an experience. Creatively tapping into those elements is what can make you shine!
Hey, if you’re going to go after something like “Sweater Weather,” someone’s already done it and if you’re going to redo it, you’re bound to end up with something hundreds of others are replicating from the folks who did it first. How easy is it to do what someone else has already done? Standing out means being different.
Fact is: Being different is difficult.
When creating something that’s associated with an experience, I’m forced to learn elements of fragrance that go outside the boundaries of the traditional hobbyist who sells candles at a local craft show. That’s work.
Fact is that no matter how many times makers do the same thing over and over again, buyers are still buying these candle dupes, oftentimes lurking around for the cheapest options available.
It’s a sad truth.
Despite this truth, I CHOOSE TO BE DIFFERENT.
As difficult as it may be to be different, I don’t want to settle for being just another dupe in a world of dupes. It may mean that I’m not accepted in the wax chat forums because someone can get nice smelling wax cheaper than my pricier tags. But, honestly, should I really want to be accepted by a “wax” community? Wax seller sounds like a title for of someone who’s throwing together scents to make some extra money. That doesn’t fit in with my goals.
Creativity isn’t being like everyone else, but daring to set yourself apart.
So what do you do? Do you dare to push the envelope to bring quality back to your craft? Do you give in and create cheap dupes just to fit in? I want to know your thoughts.
Oh, and please take a look here at my detailed post on how to spot a cheaply made candle .